Plumbing & HVAC · Corona, CA
A Standalone Local SEO Website for a Plumbing & HVAC Company in Corona, CA
American Plumbing & HVAC went from being buried inside another business's website to 1,100 search impressions of their own in under two weeks.
About the Client
American Plumbing & HVAC is a plumbing and HVAC company in Corona, CA, serving the Inland Empire. They found me the old-fashioned way: in person.
The Challenge
Their company was merged into one website with their sister restoration business. To Google, the two businesses were a single confusing entity, and American Plumbing was the one being sucked under: no rankings of its own, no search identity, no online presence whatsoever. Customers searching for a Corona plumber were never going to find a plumbing company hidden inside a restoration site.
What I Built
A standalone website at apldhvac.com, fully separated from the restoration business, built on a 3-pillar localized SEO structure: a services page covering their plumbing and HVAC work, city pages targeting the Inland Empire communities they serve, and a conversion-focused CTA so a visitor can contact them immediately. The site includes a contact form and written case studies of real jobs, with everything aimed at making American Plumbing rank as its own business.
Under the Hood: Entity Separation and GBP Alignment
Splitting a business out of a shared website is more than a new domain. Google had learned the two companies as one entity, so the build re-established American Plumbing as its own: its own domain, its own structured data, its own service and city pages, and a Google Business Profile aligned to match the site exactly (name, address, phone, categories, and links all agreeing). Once the signals stopped contradicting each other, Google started serving the site for plumbing and HVAC searches on its own merits: 1,100 impressions in the first two weeks.
Project Gallery
"We worked directly with Justin, and the entire experience was outstanding. He was professional, responsive, and made the whole process easy from start to finish. Our website turned out even better than we expected, and his attention to detail really showed. We highly recommend Justin to anyone looking for a talented and reliable website designer!"
The Results
- 1,100 Google search impressions and 12 clicks in under two weeks of official release
- A search identity of their own after years inside another business's website
- Services page, Inland Empire city pages, and immediate CTA all pulling in the same direction
- Google Business Profile and website finally telling Google the same story
Sharing a website with another business, or invisible on Google?
I build standalone local SEO sites that rank on their own.