Dessert Shop & Korean Street Food · San Bernardino, CA
Commission-Free Online Ordering and Research-Led SEO for a Mochi Donut Shop in the San Bernardino Area
Mochi n' More sells the happiest food in the world. They wanted to reach hospital staff and college students nearby, and to stop paying delivery apps for orders their own customers were placing.
About the Client
Mochi n' More is a fun, community-driven place selling mochi donuts alongside Korean street food, serving the San Bernardino area. They wanted to branch out to local community members such as Loma Linda Hospital staff and local college students.
The Challenge
A dessert shop lives on two things: being found by the people nearby and being easy to order from. Mochi n' More knew exactly who they wanted to reach, hospital staff and college students in the area, but the audience had to be able to find them first, and the shop did not want that discovery to end on a delivery app that takes a cut of every order.
Those pesky DoorDash and Grubhub fees were the specific problem. An order placed by a regular who already knows the shop should not cost the shop a commission, and a busy counter cannot afford to miss an order because a notification went to a tablet nobody was watching.
What I Built
A strong research-led SEO backend, so the searches the shop's actual neighbors run, the ones from hospital shifts and campus afternoons, land on the shop instead of an aggregator. The site leads with what the shop is and where it is, and the menu is photographed rather than described.
On top of that, online ordering the shop owns. On the site you are allowed to order at your heart's content, pay, and be done, with no third-party marketplace in the middle taking a percentage. Catering orders have their own path for the larger group orders a hospital or a campus club places.
Under the Hood: Every Order Becomes a Text Message
The operational half of this build is the notification. When an order comes through the website, the restaurant receives a fully functioning text message notification, so staff never miss an order made on the site. No dedicated tablet to babysit, no extra hardware on the counter, no app to keep logged in: the order arrives on a phone the team already has in the shop.
That is what makes commission-free ordering practical rather than theoretical. Delivery apps are not really selling reach to a shop like this one, they are selling the certainty that somebody sees the order. Once the site delivers that certainty by text, the commission stops buying anything the shop needs.
Project Gallery
The Results
- Online ordering the shop owns, with no DoorDash or Grubhub commission on a direct order
- A fully functioning text message notification on every website order, so staff never miss one
- A research-led SEO backend aimed at the local community the shop wanted to reach
- A separate catering path for the larger group orders hospital and campus customers place
Tired of paying a delivery app for your own regulars?
I build ordering systems that text your kitchen and keep the whole ticket.